Audio streaming platform Spotify has partnered with The Trade Desk, an omnichannel advertising platform, to work on launching its own ad exchange—or supply-side platform (SSP). Spotify Ad Exchange ...

Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara Fischer of Axios reports, citing three sources familiar with ...

Spotify (NYSE:SPOT) is reportedly piloting an ad exchange, or a supply-side platform (SSP), along with The Trade Desk (NASDAQ:TTD) to help scale its automated ad offerings, with its initial focus on ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knights Of The DNT Ad Age’s Michael Learmonth says that ad holding companies among others have been reaching out to ...

As key Google (GOOGL) executives begin to testify as part of the U.S. Justice Department’s antitrust trial against the tech giant, some crucial information is emerging from the proceedings. Notably, ...

The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

In online advertising, relevance is everything. Internet users hate and ignore ads randomly rotated on the Web pages that they visit, unless the ads are for products and services pertinent to their ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad technology market. The ...

The last five years have seen an explosion in search advertising, with spending nearly doubling year-over-year to reach more than $8 billion in 2007, according to Thomas Weisel Partners. During the ...

SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ...

Two great tastes that taste great together? On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server and mediation platform, into a ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.