Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

They’ll appear on pause screens and even within other ads, courtesy of shoppable carousels that place promotions in commercial breaks. They’ll appear on pause screens and even within other ads, ...

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon will return to New York City’s Beacon Theatre for its 2026 upfront on May 11 at 6:30 p.m. ET. The annual presentation for advertisers will highlight its ad tech capabilities as well as its ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

Amazon has a 75% share of retail media ad spend, according to eMarketer. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images) Amazon's latest retail media announcement - ...

Amazon has reportedly exited the Google shopping auction after gradually scaling back over the past year, according to multiple online sources. Josh Duggan, co-founder of e-commerce and paid media ...