AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Forthcoming offerings from Pepsi and Coke illustrate the influence of modern soda and health concerns. Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech ...

The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing to become a ubiquitous buy-side tool alongside Google Display & Video 360 and ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...