How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? After all, B2B account teams are usually quite involved with clients throughout a ...

A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today. For B2B organizations, the quality, personalization and innovation of ...

In the age of COVID, all businesses have been forced to transform, especially in the B2B world. These 10 B2B companies have pivoted their businesses to continue to offer great customer experiences, ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Delivering a great B2B buying experience used to be about building a personal connection between two people. But in recent years, B2B sellers have evolved to add digital channels to their strategies.

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. With all the things B2B companies must do to be successful, ...

If you work for a B2B company, is customer experience still an important focus? Yes, without a doubt! That question should never cross your lips! A customer experience management (CEM) strategy for ...

Customers today are in control of the shopping experience. They select when, where, and how they engage with brands. The ease of mobile ordering and the wealth of information from online communities ...

AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the launch of its new B2B ...

Is mystery shopping a business-to-business (B2B) organization possible? The short answer is yes. The long answer is it’s possible, but not easy. Traditional mystery shopping in the ...