Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Download this free collection of case studies to learn how top B2B brands are deploying virtual and augmented reality in marketing to great effect B2B marketing has been talking about the ...

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a ...

One million minutes a second. That’s how much video traffic will be whizzing across the internet by 2020. So how do you make your brand’s video content stand out when you only have five seconds before ...

Here’s a joke for you: Two people entered a B2B blog. They got bored and left. Oops, wait. That’s not a joke. That’s the reality. Humour is insanely underrated ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...