CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

The Drum recently met up with Jason Abbate, director of interactions at global B2B agency Stein IAS to see how he addresses client concerns over transparency and how the agency is working out B2B ...

EVANSTON, Ill., May 24, 2022 /PRNewswire/ -- UniformMarket, the Illinois-based leading SaaS eCommerce platform for fast-growing B2B businesses in the uniform, medical equipment, footwear and apparel ...

Plugged in and relevant B2B influencers can still impact an entire landscape. Organizations previously unfriendly to remote work suddenly have had to establish an entirely remote organization ...

BondwithPet, a brand of Vergent Technology Limited, expands its B2B program to offer custom pet memorial products. The ...

With 2012 stretched out before us, it’s a perfect time for B2B marketers to make sure that the year ahead is poised for success. By now you have laid the groundwork, and have clear learnings from your ...

A business user initiates an eGifter SmartKYB™ validation to vet a potential bulk gift card order. HUNTINGTON, N.Y., April 08, 2025 (GLOBE NEWSWIRE) -- eGifter announces the global availability of its ...