Despite the thriving B2C and eCommerce market today, many businesses still struggle to build effective marketing strategies, especially when it comes to the new area of B2C lead generation. However, ...

Lead generation is a method of identifying, attracting, and converting people unfamiliar with your business’s products or services to potential customers. It is accomplished by providing valuable ...

Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies. Does your business use paid search for its B2C ...

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are ...

B2B and B2C lead generation have their differences and similarities, but this much is certain: both sides can learn from each other. They each have the same target in their sights (i.e., sales), which ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Salesforce.com's buy of Jigsaw is the latest, most indicative market mover in the transition to a lead generation economy. Twitter's forays into a sponsored tweets business model announced last week ...

(MENAFN- GetNews) There's a reason a live conversation still feels different from any email or ad. A call lets people ask real questions, share context, and decide faster. When done with care, ...

Who would take the time to fill in a typical B2B lead gen form on their mobile? I’m looking at one now (on my phone) and, (once I found it, and that in itself was pretty hard on a site that sticks two ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...