The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

As businesses across India accelerate their digital transformation, the demand for marketing partners who can deliver both ...

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

I’ve been reading some recent commentary comparing B2B (business-to-business) and B2C (business-to-consumer) marketing – the similarities, the differences and the size of the gap in between. It is ...

Outperformance on room nights has been fueled by strength in Expedia’s B2B business, improving B2C trends, and a stepdown in ...

Business-to-consumer (B2C) marketers have made significant progress over the past year in content marketing, reporting that they are allocating more budget toward content and getting better results ...

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and ...

Some 86% of B2C marketers in North America are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling ...

As we enter the second half of 2022, B2C marketers face tremendous changes in the market: supply chain challenges, economic uncertainty, and a marketing ecosystem in upheaval due to data deprecation.

Hayy Media, a marketing and content solutions company, has been awarded the integrated B2B and B2C marketing mandate for ...