Behavioural science is the scientific study of human behaviour, and it combines research techniques from psychology and economics. The course offers an integrated training in advanced behavioural ...

In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

This course is compulsory on the Executive MSc in Behavioural Science. This course is not available as an outside option. The course aims to introduce students to the main methodological concepts and ...

Five years ago, many in the ad industry, government and third sectors would have been wondering what the future of behavioural economics might hold. Would it be a subset of planning? A feature in the ...

A meadow grasshopper (Pseudochorthippus parallelus). This species is widespread across most of Europe and is commonly used as a model organism in evolutionary biology. If an experiment is repeated ...

Today most of adland gets behavioural science. We make no bones about the fact that we’re creatures of instinct – and recognise the benefits of shaping marketing around our own irrationality. Yet, ...

Magda Osman receives funding from ESRC, Research England, British Academy, EPSRC, Food Standards Agency. Ken Murphy, CEO of the British multinational supermarket chain Tesco, recently said at a ...

LONDON, Dec. 16, 2025 /PRNewswire/ -- Foundermatcha Ltd has introduced a psychology-driven, AI-powered platform that acts as an autonomous networking agent for early-stage founders seeking technical ...