Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Stand out in a saturated market. Here are three non-negotiables for business owners looking to build an effective and trusted ...

Global media agency network UM, part of IPG Mediabrands, has launched its ‘Full Colour Media’ proposition and philosophy, offering a proprietary growth model and research that revolutionises the way ...

Digital transformation has enabled anyone, irrespective of background or resources, to build a successful brand. As a journalist, opera singer and speaker, I’ve spent my career helping individuals and ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

As artificial intelligence makes it easier to produce endless streams of content, audiences will increasingly look for signals of authenticity. In a digital environment flooded with polished messaging ...

Interviews: Amit Mathur reflects on Finolex’s journey, which spans future-facing manufacturing investments and brand-building ...

Eco-conscious consumers are inclined to shop for brands that are minimizing the environmental impact of their business and, as a result, the carbon footprints of those who buy from them. As such, ...

In an era where TikTok can turn a midlist novel into a bestseller overnight and readers spend as much time scrolling through author Instagram stories as they do turning pages, the mystique of the ...

The balance of power in the sneaker industry is shifting as legacy brands like Nike and Adidas face fresh challenges from upstarts. As newcomers including Hoka and On gain market share, Allbirds — ...