It’s often said that when it comes to a Hollywood script, if you can’t grab the attention of your reader in the first ten pages, it’s most likely a pass. The same could apply to audiences in today’s ...

One of the first significant integrations may be Reese’s Pieces integration in Steven Spielberg’s classic E.T. Other iconic brand and entertainment hookups include Aston Martin and Heineken with James ...

Indonesian film industry leaders outlined frameworks for effective brand partnerships during a panel at the Jogja-Netpac Asian Film Festival‘s JAFF Market, pointing to the sector’s development as a ...

In today’s digital environment, businesses need to have a strong brand presence to succeed. Traditional marketing strategies no longer work with today’s tech-savvy consumers. Here, brand digital ...

Just in time for 2023-24 upfront negotiations, Spanish-language programming giant TelevisaUnivision has announced a deal naming Interpublic's R&CPMK unit the exclusive brand integration placement shop ...

MikMak becomes the first eCommerce enablement and analytics platform to integrate directly with DoorDash, enhancing sales performance and insights for multichannel brands Through a single click on the ...

A dive into the success of the Tiffany & Co. x "Frankenstein" film integration with the woman who made it happen. Plus, the Governors Awards ups its fashion game, the Costume Institute sings the body ...

NEW YORK--(BUSINESS WIRE)--MikMak, the global software company that helps the world’s leading brands grow commerce-first, has unveiled the latest update to MikMak 3.0, the most advanced eCommerce ...

Jeffs' Brands Ltd, a data-driven e-commerce company, announced the integration of the DeepSeek artificial intelligence platform into its wholly-owned subsidiary, Fort Products Limited, to enhance data ...

Dean Metropoulos introduced Eric Foss as the new Chairman and CEO, highlighting his experience in leading global consumer businesses and emphasizing, “He is known for his people-first leadership ...

CSC Digital Brand Services Announces Integration into CrowdStrike Falcon Adversary Intelligence’s Recon to Accelerate Detection and Enforcement Against Malicious Domains CSC, the world’s leading ...