Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

Logos are everywhere. They’re printed on your shirt, stamped on your morning coffee cup, and glued to your phone. We interact ...

Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...

A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...

Xcel Brands Inc. has expanded its brand portfolio with the acquisition of Logo by Lori Goldstein. Terms of the deal between Xcel and designer/stylist Lori Goldstein were not revealed. Xcel’s portfolio ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to encourage ...