Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and creativity contribute to brand success.

AI technology has transformed personal branding by providing various tools and resources that allow individuals to enhance their digital presence, refine their branding efforts, and maximize their ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

HICKORY, NC, UNITED STATES, January 2, 2026 /EINPresswire.com/ — As artificial intelligence increasingly mediates how information is discovered, summarized, and trusted, organizations are facing a ...

With the steadily increasing role of technology in society, many companies seek to promote their innovative power more widely, as an integral part of their overall brand image. Zeeger Vink explores ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers. Being the first chief marketing officer for a company presents a unique set of challenges, ...

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This case focuses on branding strategies for hypothetical new products being considered by Tesla, a leader in electric vehicles and sustainable energy technology. In the case, Tesla is exploring four ...

People may say you are your brand. But are you making sure that your brand is you? Source: Ferdinand Studio / Pexels These days it seems like there's an endless stream of people on social media ...