The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success. PR is an invaluable tool that becomes ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

The success of any newly launched business is going to hinge on how much visibility and trust it can generate. Public relations can effectively bridge the gap between a great idea and a profitable ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

Good PR can increase a brand’s ability to win new business. Julie Clare, chief executive at Clear B2B, recommends six steps to help target your PR more effectively. While you may already be convinced ...

Effective press releases are the cornerstone of successful communications, so it’s no surprise that these two Business Wire Blog posts were top performers last year. Press Release Do’s and Don’ts and ...

Still, the proliferation of generative artificial intelligence tools and the rise of generative engine optimization, or GEO, has led many to see a silver lining. “It’s never been a better time to be ...

Blake Lively's bombshell complaint against Justin Baldoni shed light on the business of crisis PR. Industry veterans say it ...

I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...

PR founders and executives predict how their industry will change next year. This year has been complicated for public relations professionals. On one hand, many say it was demoralizing to watch the ...