Coke's holiday-themed campaign marks the first time the beverage giant has developed an AR activation for a mass audience in the U.S. The campaign may be dismissed as more AR gimmickry that doesn't ...

A free daily email with the biggest news stories of the day – and the best features from TheWeek.com Contact me with news and offers from other Future brands Receive email from us on behalf of our ...

A free daily email with the biggest news stories of the day – and the best features from TheWeek.com Contact me with news and offers from other Future brands Receive email from us on behalf of our ...