The Coca-Cola Company has appointed Phuong Nham as its regional marketing director for ASEAN and South Pacific. He confirmed ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Given the circumstances surrounding Coca-Cola's ad campaign, Cash's estate contended that the company "intentionally, ...

Coca-Cola appears to be on track to emerge from the pandemic stronger than when it entered it following its decision to focus on fewer brands and more efficient marketing; the company beat revenue ...

Conceived by McCann Erickson, the through-the-line drive features a 30-second TVC, a signature song and music video titled “Rentak Optimis” which is performed by Shila (The 8 Unit & Monkey Bone) and ...

El Poder del Consumidor, a nonprofit consumer rights organization in Mexico, filed a complaint against beverage company ...

NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...

ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for ...

Coca-Cola KO increased organic sales by 5% in the first quarter as a 6% price mix more than offset a 1% volume fall. Adjusted operating profit rose 15.0% as operating margin expanded 190 basis points ...

According to London-based Brand Finance, Coca-Cola ranked as the strongest brand in the United States, beating out Disney for the top spot. (For those with strong brand rivalries, you’ll want to know ...