Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

PROCTER & Gamble (P&G) has begun rolling out new packaging and marketing for Crest children’s toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed concern that ...