“There’s a lot of sameness in the market now,” Natenshon says. You can walk into a high-foot-traffic area like New York ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...

With more than 2.14 billion people being digital buyers (almost 30% of the world's population) and many companies offering extremely user-friendly shipping processes, our homes have turned into ...

Dive into Bugatti's Sur Mesure and Solitaire programs, offering unparalleled customization for ultra-luxury cars.

When we think of becoming Lean, in many ways, the ultimate process strategy to accomplish this is what is known as “Mass Customization”. This refers to production in batch sizes of one to meet ...

Looking for the best way to stand out? Customize. Customized products certainly aren’t new to the market, but they are adding an extra perk as more and more companies are including customizable ...

Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

We often, and quite rightly, complain about the way device makers customize the "stock" build of Android to suit their own needs. Customizing software is not inherently bad, but Samsung, LG, and ...