It’s 2024, and a media planner’s best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact. I was at the MediaPost Planning & Buying Insider Summit last week, ...

Winning The Drum Awards for Content in the B2B category was a campaign called 'Spreadbeats' by Spotify and agency partner FCB NY. Here is the award-winning case study. Imagine you’re a media planner.