Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

The celebrity event planner, who has planned parties for LeBron James and Billy Joel, wants you to keep your toasts short.

As a serial entrepreneur and business advisor, I have the lucky perspective of not only having tried things on my own once or twice in my own businesses but also seen others come up with the same ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

Choose alternate sites. If you’re planning a large event in another city, consider a second- or third-tier city. The cost will be lower. “You’ll essentially be the big fish in the pond,” says Kelly ...

Trays of catered food with people at an event in the background. After COVID-19 caused drastic changes in business operations worldwide, face-to-face corporate events rebounded in 2022. All American ...

After COVID-19 caused drastic changes in business operations worldwide, face-to-face corporate events rebounded in 2022. All American Speakers Bureau, an industry leader in booking event talent, saw ...

One of the early steps in a wedding planning journey is to settle on a theme for the big day. While you could always go classic, highlighting your relationship and choosing something a bit less ...