A strangle is a popular options strategy that involves holding both a call and a put on the same underlying asset. It yields ...

Discover how zero-cost strategies in trading and business can cut expenses, boost efficiency, and improve operations without upfront costs. Learn practical examples.

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

How to turn pricing into a growth lever Pricing is one of the most powerful growth levers a business has, yet it is still one ...

Pricing a product or service is perhaps one of the most difficult areas of new business planning. What price tag can you place on the value that you provide your customers? What's the magic formula?

Google touts its Gemini AI-driven functionality as improving productivity for business users across Gmail, Docs, Sheets and other Google applications. Google recently announced the integration of AI ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...