Many franchisors are good at consumer marketing. But they typically struggle to reach a different, equally important audience — potential franchisees. I’ve spent 15 years in franchise development ...

Opinions expressed by Entrepreneur contributors are their own. When you’re a brand in a competitive market, franchising industry or not, image can be everything. A big part of that perception is ...

Jungle Driving, the newly relaunched teen driver's education franchise with a life-saving mission to make roads safer for the ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

When focusing on franchise growth, companies should follow these steps. The franchising industry is growing every day. As businesses adapt to the changing needs of customers, there are three key ...

Franchising is changing fast—and few people understand the pace of that change better than Rick Grossmann. Known throughout the industry for his hands-on experience and strategic leadership, Grossmann ...

The MarketWatch News Department was not involved in the creation of this content. RICHMOND, Va. , Aug. 14, 2025 /PRNewswire/ -- Empower Brands, a franchisor of award-winning brands in the home and ...

SALT LAKE CITY, Oct. 29, 2025 /PRNewswire/ -- Scorpion, a leading provider of digital marketing and technology solutions for franchise organizations, is pleased to announce that five of its franchise ...

SAN ANTONIO, July 23, 2024 /PRNewswire/ -- Massage Heights, a leading massage and wellness franchise, is proud to announce the promotion of Julie Green to Vice President of Marketing. Building off the ...