The rebound in global advertising this year has accelerated well beyond earlier expectations, leading to a massive upgrade to Magna's 2021 global advertising spending forecast. Whereas last fall Magna ...

Global advertising expenditure is on track to grow by 10.7% in 2024, reaching an unprecedented $1.08 trillion, according to the latest report from WARC. This growth represents the strongest rate in ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Media investment and intelligence company Magna has lowered its projection from 12 percent, also citing restrictions to data-driven targeting of digital ads, such as Apple's iOS changes. By Georg ...

Global advertising revenue is projected to reach $1 trillion in 2026 and will account for 55% of total entertainment and media (E&M) revenue over the next five years, according to PwC’s Global Telecom ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. “Any fool can make soap. It takes a clever man to sell it.” said ...

The global advertising industry will notch higher growth this year than previously expected as brands are relying more heavily on search engine and social media companies such as Alphabet Inc's Google ...

He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape NEW YORK--(BUSINESS ...

The global advertising industry will notch higher growth this year than previously expected and is likely to continue its streak in 2022 as brands are relying more heavily on search engine and ...

“Economic uncertainty” is undermining ad revenue growth, especially in consumer package goods and financial verticals, for media platforms into 2023. By Etan Vlessing Canada Bureau Chief Media agency ...

Though global advertising growth slowed down to begin 2023, it will resume a more typical pace during the rest of the year as inflation eases and supply-chain issues continue to resolve, according to ...