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A multi-screen world poses a great challenge to developers creating a consistent experience for consumers. It is equally hard for marketers to track the effectiveness of their advertisement campaigns.

It was challenging enough for marketers to try to understand their customers back in the desktop era, but today’s multidevice world makes it even more difficult. Enter Google, which just launched a ...

August 9, 2018 -- Columbia, MD -- Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics ...

August 9, 2018 -- Columbia, MD-- Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics ...

Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read ...

Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics ...

New features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types. On Thursday, Google announced a revamped ...

Marketers have many definitions of what "omnichannel" advertising means, but vendors hope the release of Google Analytics 360 will enable brands to get a better grasp of how to best apply it. Pivotal ...

DENVER--(BUSINESS WIRE)--AdSwerve, a leading Google Marketing Platform Partner, announced today it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner ...