Forbes contributors publish independent expert analyses and insights. I write about strategy. In other genres that is pretty common. Think of autobiographies, history books, and travel guides. In ...

When most people talk about a book changing their life, they’re talking about a book they read — a book that changed their perspective or way of thinking. But for many authors, writing a book can be ...

A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...