OLDWICK, N.J.--(BUSINESS WIRE)--AM Best will host a joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: What Insurance Marketers ...

Video playback is now available for AM Best’s joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: What Insurance Marketers Should ...

These widespread shifts in consumer expectations touch practically every industry amid an increasingly complex marketing ecosystem. In a 2024 Harvard Business Review Analytic Services survey of ...

A study from the Chief Marketing Officer Council shows that insurance marketers are too focused on new acquisitions and are missing ways to grow business with existing customers. For the most part, ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

A couple of weeks ago, I received a marketing piece from a well-known insurance carrier. The piece went out to the insurance carrier’s agents and announced the updated cap rates and maximum ...

A Seattle-based insurance marketing company agreed to pay $100 million to settle charges that it engaged in deceptive tactics to sell health care plans, the Federal Trade Commission said on Thursday.

Federal authorities have stepped up oversight of the health insurance exchange marketplaces since President Joe Biden took office. The Centers for Medicare and Medicaid Services, for example, has ...

Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market. The primary cause is because marketers have not sufficiently ...