In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where every instrument plays its part to create one clear song. This guide is here to ...

In an era where innovation drives success, the sports media landscape has undergone significant transformation since 2021. This article explores the evolution of integrated marketing within sports ...

Exhibitions and event marketing continue to be effective tools in modern marketing strategies, especially in the context of push and pull marketing. At exhibitions, companies have the opportunity to ...

Massimo began his career in new media in 1995. Three years later, he founded the company and is recognized as one of the most important internet entrepreneurs in Italy. He was Technical Internet ...

If you're a marketing professional, writer or creative looking to upgrade your digital storytelling skills, the Master's Certificate in Content Marketing may be the right program for you. In this 12 ...

European Institute of Innovation and Technology (EIT) initiative Climate-KIC has appointed IAS to drive innovation around climate change using the agency’s integrated offering. The initiative has been ...