Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Ever since Microsoft closed on its LinkedIn acquisition at the end of 2016 and began publicizing the unit's revenues, Redmond has kept those LinkedIn figures separate from the rest of the company's ...

Social media marketing offers businesses an opportunity to find and communicate directly with their target audience. LinkedIn, in particular, provides business networking features that can help ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

Figure skater Nancy Kerrigan appears in the marketing agency's LinkedIn ads, which use commercial tropes like cereal ads to poke fun at business-to-business marketing. By Alex Weprin Senior Editor If ...

The creation of LinkedIn Business Manager was announced in June and finally rolled out yesterday for public beta. How it works. The new business manager dashboard allows advertisers who manage ...

LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager brings together tools from Campaign Manager ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. LinkedIn is no longer just for employees looking to find ...

Congratulate LinkedIn on its work anniversary! Next month the business world’s favourite social network will turn 22. The 1.1bn users of LinkedIn—which is a year older than even Facebook—can celebrate ...