Discover what sales leads are, how they work, and factors that impact their quality in the sales process, boosting your ability to convert potential clients.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Don’t lose business simply because you don’t have an efficient way to track your prospective customers. Getting organized is easier than you might think. Sometimes you just have to state the obvious.