The need for great logo design is ever-present. As business owners and startup launchers, we need a logo to introduce ourselves to potential customers, clients and partners, make them a promise and ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

Opinions expressed by Entrepreneur contributors are their own. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t ...

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...

You’ve got your concept, your new website design has been finalised, and the content you have been working hard to create is ready to be presented across your social media. But at the forefront of it ...

The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...