Consumers today look for authenticity. They also look for companies that share their values and remain true to their purpose. Lip service is not enough—you must live your purpose and turn that into ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

Thus, any market rotation we get in 2026 is likely to be gradual and subtle. It's less likely, in our view, to be a major ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

With Tuesday’s inflation data in the rear-view, investor focus turns to Wednesday’s Federal Reserve policy decision which has the potential to unleash maximum pain on elevated long positions in the ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Market positioning is now near levels that typically lead to gains in the stock market, according to analysis from JPMorgan. While hedge funds have largely held their nerve, retail investor flows have ...

While the markets await the next Fed Reserve meeting, the uncertainty over monetary policy weighs on markets as much as the uncertainty about tariffs. This past week, the market reversed some of its ...

Deja vu all over again. Fifteen years ago, private homebuilders last faced an operating and selling environment this unforgiving. Back then, the housing crash was a single, seismic event. Today, it’s ...

During a significant market downturn marked by the S&P dropping 4% and Apple falling 9%, investment advisors at LifeGold maintained their defensive portfolio positioning while making strategic ...

The European Commission (EC) has confirmed that it’s proceeding with an antitrust investigation into Facebook’s parent company Meta Platforms Inc. (Meta), over the way it ties together its core social ...

It was July of 2020 and the interest rates had just dropped below 3%, every Title & Escrow company was slammed! In this season, most companies were well on the way to making more money than they had ...