You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

In the information age, and especially in the midst of the coronavirus pandemic, it may seem like every tried-and-true business standard of the past has been replaced or updated in some way. But there ...

A positioning statement is about communicating how your brand is different from the competing brands. The purpose behind positioning is to create an appealing image that leverages a brand's unique ...

To meet business goals, create a market strategy statement that clearly outlines the actions needed to meet these goals. Without a plan to market goods and services, your business may not reach its ...