Since the rebrand, MS NOW has experienced double-digit growth in total viewers. In prime, MS NOW’s viewership climbed 13% ...

MSNBC will soon become MS NOW. As part of its long-planned split from NBCUniversal, the MSNBC television network announced Monday that it will change its name to My Source News Opinion World — or MS ...

MSNBC's new name was mocked by critics Monday and compared to a failed computer software product and a fundraiser for a disease, as the liberal network separates itself from NBCUniversal as part of ...

MSNBC is going away. But don’t shed a tear (not that you would, anyway), it’s turning into MS NOW. Or, as the New York Times put it, "Goodbye, MSNBC. Hello, MS NOW." The far-left network lost its tie ...

Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC. The network, which appeals to liberal audiences ...

Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC. The network, which appeals to liberal audiences ...

Jacob Soboroff will be part of the MSNBC team as it splits from Comcast and sister network NBC News later this year. Soboroff will serve as senior national and political correspondent for the network.

Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC. The network, which appeals to liberal audiences ...

Left-leaning cable channel MSNBC – home to Rachel Maddow and other Trump-bashing anchors – was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW. The head ...

MSNBC staffers are "cautiously optimistic" about the uncharted territory their network is heading into once its separation with NBC News is finally complete. Except the channel's new name has not ...

The split took effect on January 2 and Versant shares began trading on Nasdaq under the ticker symbol VSNT on Monday morning.

Forbes contributors publish independent expert analyses and insights. I report on media as well as its intersection with news and culture. Layoffs that NBC News staffers had been bracing for finally ...