Nike's Tech tracksuit saw a spike in online searches after photos emerged of detained Venezuelan president Nicolás Maduro wearing the gray hoodie and pants during his capture by US forces.

Nike is preparing to kick off a global media review, Campaign US has learned. The process is still in its early stages. So far, all of the major holding companies have been contacted with an RFI, ...

Mindshare calls this new digital advertising platform 'Social DNA', kicking off today as part of Nike's campaign for the seventh edition of Kobe Bryant’s signature basketball shoes, and concludes on ...

(Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high ...

Nike continues to build out its digital platforms. On Wednesday, the athletic apparel giant revealed it had purchased the analytics startup Celect for an undisclosed price. Read the release. Celect ...

Nike investors will look for signs this week that the recovery glimpsed last quarter is sustainable and that a bigger marketing budget is helping the sportswear maker claw back market share lost to ...

Yesterday, both Under Armour founder and CEO Kevin Plank and Nike CEO Mark Parker announced that they would be stepping down from their respective positions in 2020. As sports business moves go, it’d ...

Online sales grew 31% over Labor Day weekend following the launch of a "Just Do It" campaign featuring Colin Kaepernick — a 17% higher increase than for the holiday weekend in 2017. Outlook: More than ...

Nike caused an uproar this month with its ad featuring former NFL quarterback Colin Kaepernick that debuted just as the football season was about to begin. But the shoemaker’s stock is up and sales ...

In celebration of Nike’s 30 th anniversary of its “Just Do It” campaign, the company—to the delight of many—got controversial. On Labor Day, Nike broke the internet with a powerful ad showcasing an ...

UPDATE: May 11, 2022: Nike moved to add claims of counterfeiting and false advertising to its lawsuit against shoe marketplace StockX that originally centered on non-fungible tokens. In court papers, ...

Nike Inc.’s decision to feature Colin Kaepernick in its latest “Just Do It” advertising campaign predictably blew up the internet. In one video, Nike shoes were set on fire. John Rich, half of the ...