Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple. Recently, I came across a couple of online PPC guides that suggested ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

With recent economic changes, many marketers are finding themselves back in charge of PPC. Here are some dos and don’ts to help you get your footing. Over the past weeks, we’ve seen major economic ...

LOS ALTOS, Calif., Aug. 05, 2020 (GLOBE NEWSWIRE) -- Powerful search engine marketing in 2020 has expanded far beyond running simple Google Ads against a set of keywords. Pay-per-click (PPC) marketing ...

A pay-per-click (PPC) program can be one of the most beneficial aspects of your marketing strategy. When done right, it can help drive traffic, grow revenue and offer helpful insights into your target ...

It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as ...

Many search engine marketers think they don’t need to account for organic listing position when making pay-per-click buys, either because no relationship exists between the two or the relationship is ...