Stacker — Regardless of what a company is selling, a catchy slogan is essential to a powerful marketing campaign. Good slogans can be run the gamut from fun or bold to silly or provocative; but to be ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

To this day, Dwayne "The Rock" Johnson is one of the biggest stars in the history of professional wrestling. The third-generation Superstar had all the tools to resonate with its audience: a great ...