The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

Cola's competitive landscape with Porter's Five Forces, analyzing new entrants, rivals, and market power in the beverage industry.

The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...

A detailed look at Coca‑Cola’s financial performance, portfolio strategy, Costa Coffee challenges and the company’s shift ...

ATLANTA — The Coca-Cola Co. is expanding its Powerade lineup with Powerade Power Water, a line of electrolyte-packed beverages. The beverages are available in four flavors: mountain berry blast, ...

Coca-Cola is winning market share by adapting to shifting consumer preferences. Management sees more gains ahead. Coca-Cola's revenue rose 5% year over year to $12.5 billion, driven by price increases ...