No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting. Apply now for 2026 entry or ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Robotic process automation (RPA) empowers marketing teams to achieve more with fewer resources by doing the heavy lifting with data and repetitive tasks. Research carried out by Uipath finds that 68% ...

So you’re looking to hire a marketing expert for your team. It should be easy enough, right? You just post the job on Indeed, wait for the resumes to start rolling in and pick from the best of the ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

Marketing is an indispensable part of business success. Some companies devote 20%, 30% or even 50% of their annual revenues to wooing potential customers. Leaders generally recognize that a company’s ...

Marc Mathieu, senior vice-president of marketing at Unilever and the architect of its recently introduced “crafting brands for life” marketing strategy, believes that marketers should get back to the ...