When journalists and politicians want to find out the feelings and opinions of Swedes, they often look at survey results published by the SOM Institute. A new doctoral thesis in Theory of Science ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. The longer a survey is, the fewer people are willing to complete it. This is ...

In Consumer Reports’ labs, we design tests that identify which products are the best at what they do. But to find out which ones are also the most reliable and make customers the happiest, we rely on ...

When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. These surveys serve as valuable touchpoints for businesses to gather ...