The Ad Awards can be a rude awakening for radio creativity. This year The Union was the only awarded agency in the radio categories ... for just one client. There were no nominations at all for radio ...

Writing a good radio ad is thought to be difficult... but not by those that can do it. Yet for some advertisers it is still breaching the comfort zone to explore beyond the pile ‘em high, sell ‘em low ...

Admit it: you’ve heard plenty of radio ads that suck. Forget about making you remember the client, they make you remember the other preset buttons exist. They’re all over the air and hurt the ...

You’ve heard plenty of them: radio ads that suck. Forget about making you remember the client, they make you remember the other preset buttons exist. They’re all over radio and hurt the perception of ...

It’s gained a reputation as “the only competition exclusively devoted to radio and audio” and in 2022 celebrated its 30th anniversary. Now, the awards established in 1992 to encourage and reward the ...

This is part of a series about how radio organizations are employing tools based in artificial intelligence. Jamie Aplin is founder and CEO of CreativeReady. Founded in 2013, it describes its products ...

India’s radio industry witnessed an improvement in advertising revenue growth in FY25, supported by rising advertiser interest and a gradual recovery in demand, according to a report.