Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury ...

Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...

While stainless steel references rose by roughly 6%, precious metal and two-tone models experienced more aggressive increases of 8%-10%.

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

"I think it definitely created this false perception that the market was higher than what it actually is," WatchCharts founder Charles Tian said.

Rolex Submariner watch with black dial and bezel, stainless steel case and bracelet, shown underwater. Another year, another ...

While the best Rolex models haven't been a breeze to pick up at retail for a while now, they've at least been relatively well priced. Compared to the secondary market prices, Rolex at retail is quite ...

A Morgan Stanley analyst said it's "unlikely that secondary prices will stabilize in the near future." ...

There’s no longer such a thing as an affordable Rolex, but things could be worse. We’re at the start of a new year, and you know what that means: It’s time for Rolex’s big annual price increase. The ...

Newbies to the world of watch collecting are consistently advised to buy what they love, and to avoid looking at timepieces as investment vehicles. Yet this year, more than ever, buying a new Rolex ...

Earlier this year, GQ watch columnist and artist Wes Lang wrote about why he loves the relatively unheralded Rolex Air-King: “The bold logo, the green second hand, the white-gold 3-6-9 markers, and ...