Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Within every challenge lies opportunity, as the saying goes, and that’s certainly true in ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

Macy’s M issued mixed fourth-quarter results, as margin outperformance made up for subpar sales. This report was overshadowed by new CEO Tony Spring’s announcement of a strategic plan, “A Bold New ...

CEO Kecia Steelman highlighted the company's achievements in fiscal 2024, including launching 40 new brands, expanding the Ulta Beauty at Target locations, and announcing international expansions into ...

The Harvard Business School (HBS) IT three-year strategic plan (FY24–FY26) is organized around HBS IT’s five strategic priorities, as well as the IT mission and vision, which together support the HBS ...