Like many other concepts in SEO, TF-IDF it a topic that is much debated. First, you read about it being a silver bullet to rank your content on Google. Then, immediately, you hear that TF-IDF is so ...

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But this one isn’t a case of this thought leader or trying to coin a new phrase. In this chapter, you’ll learn what TF-IDF is, how it works, why it’s part of the SEO lexicon, and most importantly – ...

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