The sheer number of metrics available to a marketer in 2024 can be overwhelming. Not all are created equal, but one often flies under the radar: Share of Voice. SOV can significantly enhance ...

People are exposed to thousands of messages every day—from search results and sponsored posts to opinion pieces and AI summaries. Their minds are already full. And if your brand isn’t showing up ...

Forbes contributors publish independent expert analyses and insights. I’m a founder, writer and lecturer focusing on VC funds. Venture capitalist Marc Andreessen speaks at the TechCrunch Disrupt ...

Actress Scarlett Johansson’s voice bears a striking resemblance to OpenAI’s now-pulled “Sky” personal assistant, according to an artificial intelligence lab analysis conducted by researchers at ...