Some data suggests that January is an excellent time of year to continue marketing your small business while other businesses ...

The following is a guest piece by Beth Egan, associate professor of advertising at Syracuse University’s S.I. Newhouse School of Communications. Opinions are the author’s own. After 25 years of ...

Re-engage with past leads who have gone cold. Ask for (and earn more) reviews on Google. This will help you rank higher in search results and attract more customers. Build backlinks for your website ...

Marketing experts Ming-Hui Huang and Roland Rust wrote an influential article titled “Artificial Intelligence in Service” in which they theorized that there are four types of intelligences needed to ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...

PayPal (PYPL) Ads Manager gives tens of millions of small businesses access to high-margin ad revenue while creating valuable new inventory for advertisers of all sizes Retail media networks have ...