China’s Alibaba Group has started mixing social-networking functions into its leading e-commerce platforms, a move it hopes will convince users to spend more time and money on Alibaba Web sites.

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. With 4.74 billion social media users globally active ...

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. In fact they are anything but — and ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Some top stars who used to stream exclusively on Douyin joined Taobao Live Ahead of 2022’s Singles ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The emergence of social commerce flips traditional ...

E-commerce starts with a search. Social commerce begins with a scroll. That distinction reshapes how people shop and how modern marketers plan. In e-commerce, a consumer already knows what they want.