Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

Investing time and resources in a social media strategy is only a smart move if you have a well-defined approach. Too many marketers make the mistake of trying to talk to everyone in every social ...

An advertising strategy can be defined as a blueprint to help sell a given product to consumers. There are almost as many different advertising strategies are there are products to advertise, and each ...

Learn about the flighting advertising strategy, its effectiveness in saving costs, optimizing seasonal campaigns, and the difference between flighting and pulsing.

Over the past decade, it has become popular to invoke the term “strategy” in global health. For many NGOs operating in developing world contexts, strategy is synonymous with “vision.” For others, ...