Google’s attempt to snuff out third-party web tracking cookies is moving along. The company announced today that its Privacy Sandbox APIs will be available to all ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

The National Security Agency analyzes tracking cookies used by online advertisers in order to find and target surveillance subjects, according to The Washington Post and documents provided by Edward ...

Suppose you bought a TV set that included a component to track what you watched, and then reported that data to a company that used or sold it for advertising purposes. Only nobody told you the ...

Mozilla has further beefed up anti-tracking measures in its Firefox browser. In a blog post yesterday it announced that Firefox 86 has an extra layer of anti-cookie tracking built into the enhanced ...

European news sites have reduced the number of third-party tracking cookies by 22 percent in the three months since the introduction of the GDPR (General Data Protection Regulation), according to a ...

Google's Chrome team is feeling pressure from competitors over ad tracking. Apple has long offered industry-leading protection against tracking cookies, while Mozilla recently announced that Firefox ...

An online advertising clearinghouse relied on by Google, Yahoo, and Facebook is using controversial cookies that come back from the dead to track the Web surfing of Verizon customers. The company, ...

I remember the first time I was told that our marketing campaign performance measurement was built on top of 1x1 pixels. I was amazed. How could a tiny image file do all that campaign tracking? And ...

What you do on the internet is being tracked. Almost every webpage you visit has trackers that log where you go and what you do while you're there. Third-party ads often contain tracking cookies that ...

Facebook product manager David Baser gave a nice, detailed interview to AdExchanger in which he revealed that Facebook has a plan that, if successful, will make the infamous tracking cookie look like ...

Update: Google has now confirmed the delay, writing in a blog post that its engagement with U.K. regulators over the so-called “Privacy Sandbox” means support for ...