Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to writing a business plan, one style does not fit all. Different industries require different plans. A retailer isn’t much ...