Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps. As the sunset of third-party cookies looms large on the tech ...

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...

Google on Thursday will roll out an update to Google Analytics 4 that standardizes conversion reporting and gives users a consistent view of advertising performance across Google Analytics and Ads.

To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to using ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

Marketing and SEO specialists place great importance on Google Analytics data because it is thanks to this information that user behavior can be analyzed very accurately. In this guide, we'll see how ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, ...